On Dec. 24, kids around the world will be looking skyward for any sign of Santa and his sleigh. Fireworks fans, however, are a different breed. They’re looking forward to Dec. 31, that glorious night when they look skyward not for St. Nick, but for the brilliant fireworks displays that celebrate the new year. With that […]
Fireworks safety is a really important issue as we get closer to July 4. To help you understand the kinds of things you need to keep in mind this year, we reached out to Bob Weaver, a well-known veteran in the fireworks world. His site, Fireworksland.com, is an invaluable resource for all of us who […]
Every year at Superior Fireworks, there are certain products that stand out from the rest. We find them in more shopping carts in our online and brick-and-mortar stores than anything else we sell. Today, we’re sharing our top-10 most popular products so far this year. Our wholesale customers have been placing orders all throughout the spring, […]
Finally! The July 4th retail season is here and we’re open for business from now until July 4th. Here’s the good news: our shelves are stocked with more products than we’ve ever had before. It’s a great year to be a fireworks enthusiast! You can stop by from now until July 1st from 9-6. July 2 […]
Note: Today’s post includes ideas for shooting multiple fireworks together. However, we never advise hand-lighting multiple fuses in a row. Always connect items in advance and only light one fuse, or use a firing system. There’s nothing quite like the thrill and satisfaction of shooting your own backyard fireworks show. Your friends and family skip the town fireworks […]
Promotion is an important part of your fireworks business‘ success. To help draw attention to your stand, tent or storefront, we’ve launched a pretty comprehensive line of flags, banners and bunting. Each product in our Promotional Gear category is made from sturdy material and uses stylish designs with bright colors to catch the attention of passing traffic. […]
At the end of the day, everyone wants to get paid. The fireworks business is no different — your goal in opening your stand is to have fun, work hard and make decent money. No matter how hard you work, though, poor budgeting, bad cash handling and a weak end-of-day cash-counting process will cripple your […]
Every great salesman knows that, in order to sell a product, the customer needs to experience the excitement you feel about what you’re selling. How do you make that excitement connect with the average person? Promotion. P.T. Barnum, the marketing genius behind the legendary circus group Barnum and Bailey, once said this about marketing: “Without […]
Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work. –Vince Lombardi If you want to succeed in running a fireworks stand, you need a team of employees whose commitment makes your company better. Just getting bodies to do menial tasks is not […]
We’ve talked a lot about the need for fireworks stand operators to be savvy business owners. You’ve got to do your research on where to put your stand, what the local laws are, what type of structure you’ll need to sell and store your products and who to hire. And as if all of that […]
